Quebec manufacturer AQUARTIS enlisted the expertise of &CO to completely overhaul its Web presence and consolidate its three corporate websites into a single site accessible to all users. This update prompted the company to rethink its logo. The new logo is more representative of the company, with fresher, more modern tones of blue and green. The drop of water—the key element in the logo—is front and center in the visual, with water and the ecological environment flowing around it. The company changed the way content is organized on the site to optimize the user experience and revamped the design to make it easier to navigate on all devices. The new site is easier to use, simpler, and cleaner to help users find what they’re looking for.

Phase two of the redesign is slated for the coming months and aims to help current and future customers track every stage of their projects, whether residential, commercial, or industrial.

About AQUARTIS

AQUARTIS is a Quebec company that develops and manufactures innovative water- and energy-saving solutions. AQUARTIS has become the name to watch in the industry. The company designs, supplies, and operates water recycling systems that significantly reduce water consumption in residential, commercial, and industrial buildings.

Credits for this news :

Advertiser: AQUARTIS – Jean-François Lamy

Agency: &CO Creative Collaborators
Vice President, Interactive: Jean-François Lalonde
Director, Digital Studio: Hélène Tran
Digital Studio Project Manager: Noémie Kopp
Coordinator, Digital Studio: Audrey Colussi
Art Director, Digital Studio: Alexandre Geoffrion
Copywriter: Éliane Leclerc
Programmer: Vadim Goloubev
Integrators: Sylviane Canny and Mathieu Bordeleau