World leader in the manufacturing of optical lenses, Essilor knows that Canadians have visual needs which impact their lifestyle. That’s why its mission is to improve vision in order to improve life. Since this mission inspires all of its actions, ESSILOR&CO developed a corporate communications strategy designed to promote the company in the interest of improving its reputation and generating value for its business partners.
In March, ESSILOR&CO implemented a monitoring plan in order to optimize company management of reputation, in addition to developing a leadership positioning program. The content developed for the Essilor social platforms is based on the six corporate pillars identified, and promotes both corporate image and innovations. Without losing the tone of the experts who define them, openness to various types of content was adopted so as to maximize loyalty. Finally, a sponsorization strategy was put in place to increase message reach.