In order to increase awareness of its dish-sharing formula and its two restaurants in Greater Montréal, P.F. CHANG’S&CO developed a different kind of visibility plan. On May 23, 2017, we held the first activity in this plan, which includes, among other things, radio, native and online advertising.

A gala dinner celebrating exceptional Montréalers was organized in order to associate the brand with influential people in the market. Over 30 influencers met at P.F. Chang’s in Montréal for a delicious dinner, a tour of the kitchens, and sake bombs. The event had quite an effect on social networks.

About P.F. Chang’s

P.F. Chang’s restaurants have a mission: providing you with an out-of-this-world meal experience every time you walk through their doors. High-quality Chinese-inspired cuisine and hospitality come together in a contemporary bistro setting to form a delight for your senses. Every single dish on the menu is prepared at the time of the order with the freshest and best ingredients available. And of course, the prompt and courteous service offered by the trained and caring staff is sure to please you. Why don’t you come and try it out?

The evening led to several articles on various blogs

Credits for this news:

Advertiser: Sportscène – P.F. Chang’s Québec
Alex Brodeur

Agency: &CO Creative Collaborators
Strategist, Content manager and Social media manager: Ariane Thibault
Account manager: Karyne Morin
Account executive: Mathieu Bourque
Brand strategist and Media manager: Isabelle Lapierre