The Institut du cancer de Montréal is a non-profit organization that promotes cancer research and carries out succession planning through teaching and training. In order to raise funds, L’INSTITUT&CO created a concept for the 10th annual Concert contre le cancer.
A concept filled with hope was developed. L’INSTITUT&CO decided on a design that covered the head of a woman in remission with musical notes. This concept will be used again in coming years, and will feature various people who represent a patient in remission.