Leader in the high-end bike industry, Argon 18 has an international presence, in addition to being a sponsor of the Tour de France-classified Astana Pro Team. To remain at the top, ARGON18&CO switched gears and equipped itself with the necessary tools for partner searches.
Strategic business guidance can be broken down into several facets. Various business tools were created for a partner search regarding its development plan, then distributed to the top players in a number of high-end industries. Among other things, a sophisticated design was promoted on a set of communication pieces.