Over the past few years, there’s been an explosion in the number of microbrewery beers made available on the market, to the distinct pleasure of beer lovers and the flavour-curious alike.

In line with this growing popularity, La Cage – Brasserie sportive created the “Virée des brasseurs” summer event – a tour of 10 Quebec restaurants, that took place between July 2 and 13, 2018. The goal? To create a VIP event for true beer lovers. A partnership with ÉNERGIE radio stations allowed consumers to purchase tickets, which were also available in La Cage restaurants.

&CO was responsible for all imaging for the event, creating the visual motor and its many variations (invitations, posters, displays, tasting stations in restaurants, trucks, etc.) in addition to developing the visuals that were broadcast on ÉNERGIE’s digital properties.

Hope you enjoyed the tasting! Cheers!

About La Cage – Brasserie sportive

La Cage – Brasserie sportive, flagship of the Sportscene Group, currently has more than 50 corporate, franchised, and co-franchised establishments throughout the province of Québec. With its completely revamped decor and constantly redesigned menu, the La Cage – Brasserie sportive network enjoys a unique position among sports-themed restaurants in Quebec, based on good food, good beer, and good sports — even if they can’t actually control the game’s final score!

Credits for this news feature:

Announcer: La Cage brasserie sportive – Éliza Lafond and Nancy Lafrance

Agency: &CO Creative Collaborators
Consultants: Sophie Beauchemin and Karyne Morin
Artistic Director: Joséphine Rondot