P.F. Chang’s is one of the largest Asian restaurant chains in the world. With over 270 restaurants around the globe, P.F. Chang’s has expanded into international markets as far as Canada. In an age when the user experience (UX) is master of the Web, P.F. CHANG’S&CO optimized the pfchangs.ca site to reflect this reality.
The user experience (UX) was completely reworked, as was referencing and text drafting (SEO). A social network component was also implemented in order to launch the brand in Québec by featuring, among other things, entertaining and appealing content. Facebook and Instagram campaigns provide additional support throughout the year.