Creating the non-existent. Making the unreal real. CREATIVE&CO, always looking for the big idea, digging deep into the imagination to find the concept, the typography, the word to use in order to make the brand talk. Capturing consumers so they know the brand in the blink of an eye. Laying out all the elements to make it pretty. Mixing sense with sensititivy, thanks to design and content tailored to the target. &CO is curious and creative in all its departments; ultracurious and ultracreative in Creation. Guiding with imagination, dexterity, adaptability, regard for imperatives. That’s what good creation is all about.
Finding the right stroke of the pen for slogans, signatures and concise sentences that summarize the idea. Putting into words that which others try to say. Reflecting, in conjunction with Art Direction, on a campaign where text and visual meet, in addition to writing story boards and dialogues. This department is joined by Linguistic Services to ensure the quality of the words and language used.
Thinking of the best way to stage the product or service based on the communications strategy. Determining the imagery and supervising the realization of the project up to delivery, in collaboration with Conceptualization-Writing. Transforming the communications strategy into an optimal piece for the product or service.
Conveying the brand’s personality, its tone, how it expresses itself, who it is. Its visual identity will reflect its major differentiating pillars. Talking its unique talk, which will be used by all who speak of it (employees, clients). Intelligently seducing consumers so they become invaluable ambassadors. Everything that’s developed thereby becomes the brand manifesto, and all its communications will flow from this content.
Making projects concrete so they truly come to life. Turning mock-ups into packaging or any other print product. Delivering great products, using rigorous work methods and specific knowledge of production requirements. Working with the Creation team to capture the brand vision. Following up with clients and ensuring the thoroughness of these follow-ups.