Opt for digital intelligence. Offer more than .com’s and .ca’s. Digital is in constant evolution, and every day brings new methods. The content and container depend on a digital-centric strategy. You can no longer just copy-paste messages from traditional media. You have to adapt them so that they’re optimized, and so that the brand can perform at its best. Continuously measured and optimized digital campaigns. Following the different mindsets of consumers in order to be relevant, at all times.
Creating a lasting relationship with consumers. This is where business relationships between brand and customers are forged, maintained and enhanced. A marketing plan that is closely linked to the communications plan is implemented. There are quantifiable objectives. Guidance&CO includes the creation of this plan, its development and its results analysis.
A relevant Website is one of the best calling cards a brand can leave. It promotes the brand offering; it’s the brand’s very extension. Creating a pleasant, easy and effective user experience. Whether developing a Website, a mobile application or an e-commerce solution, &CO custom designs the best possible experience to convert consumers.
Over the past few years, social media management has emerged and is now a must for companies. To properly manage these communication tools, you have to know the specifics of each one. In line with the strategy, the community manager makes sure to create and animate clients’ social media in order to create a dialogue between the brand and consumers. Being original to stand out and invite dialogue, exchanges.
Appearing in the top search engine results. Getting better traffic every day. Positioning the Website using relevant and appropriate keywords. Long-term profitability of proper organic referencing and attracting new visitors.