Branding (Brand personality)
Use culinary discoveries as a retention strategy
Ben & Florentine has been part of the breakfast and brunch landscape for a long time.
The brand operates in a highly competitive market where it manages to stand out and lead thanks to its diversified offer. The brief was to increase brand loyalty by putting forward its unique culinary experience.
Ben & Florentine is definitely on the rise in the morning dining industry. Customers are satisfied with the Ben & Florentine offering, but loyalty is hard to build. Despite its efforts, consumers find it difficult to differentiate between the many breakfast restaurants. To stand out, Ben & Florentine offers its consumers the chance to discover surprising new dishes. Their new positioning "Surprise yourself!", led to developing and bringing to life of the brand personality.