Branding and Design
Website and social media content
Media planning and buying
Seeing the islands differently both as a tourist destination and a place to live.
What would make you move to the islands? To increase their appeal, the islands and their businesses adopted an attraction strategy.
The Islands experienced a resurgence in popularity as a tourist destination during the pandemic. We know that the Islands are unique and that the lifestyle, the breathtaking views, and joie de vivre are just some of the attributes that captivate visitors. The Magdalen Islands hope to secure their long-term future by convincing more people to make their home here.
The Magdalen Islands, an exceptional tourism region, need to ensure their long-term survival.
To maintain their demographics, revitalize their community and meet their pressing needs for labour, they need to attract newcomers.
The region created a department of Attraction Strategy with a mission to reach and integrate newcomers.
Inter-regional migration is determined by four main motivators: employment, fresh air, peace and quiet, and sports.
« Identifying motivators and testing to determine the most relevant messages helped us to really understand the people we were addressing. It also allowed us to develop super effective content for hyper-targeted acquisition.»
The next step was to create a toolbox to support newcomers as they settled on the islands. The website, redesigned in collaboration with the Islands’ employers, took on the function of a job “Tinder”. The site now also provides information, resources, and services for a successful integration into the community and workplace.