Strategy
Media recommendations
Creative
Design
Social networking
Experiential production
From the hunting camp to moving day, for every festive occasion and important moment, metro has long accompanied and inspired Quebecers. It is a relationship that has been cultivated over many years with the help of the agency &CO.
metro, a Québec grocer that is also present in Ontario, wants to maintain a close relationship with Quebecers and maintain its position as a truly useful brand. Working together with metro's awareness campaigns and other communications programs, &CO is developing a range of local and regional activities that bring the brand closer to its regional markets and consumers.
« Their proposals are always very creative and they are excellent guides for our strategic thinking. »
– Dominic Audry, Local & Regional Marketing Manager, metro Richelieu
For over 10 years, &CO has been working with metro to develop and produce some 30 local and regional plans a year. The team dedicated to this account understands the realities of the merchants and their target audiences and leverages that knowledge to increase the brand's visibility in the regions.
Every day, &CO helps increase metro’s usefulness in the lives of Quebecers through acquisition, commitment and brand loyalty.
Recurring campaigns which, due to their effectiveness, are optimised year after year.
A reactive and proactive team able to respond to and anticipate needs.
6 campaigns, over 30 plans and over 645 pieces each year.