From the hunting camp to moving day, for every festive occasion and important moment, metro has long accompanied and inspired Quebecers. It is a relationship that has been cultivated over many years with the help of the agency &CO.
metro, a Québec grocer that is also present in Ontario, wants to maintain a close relationship with Quebecers and maintain its position as a truly useful brand. Working together with metro's awareness campaigns and other communications programs, &CO is developing a range of local and regional activities that bring the brand closer to its regional markets and consumers.
« Their proposals are always very creative and they are excellent guides for our strategic thinking. »
– Dominic Audry, Local & Regional Marketing Manager, metro Richelieu
For over 10 years, &CO has been working with metro to develop and produce some 30 local and regional plans a year. The team dedicated to this account understands the realities of the merchants and their target audiences and leverages that knowledge to increase the brand's visibility in the regions.
Every day, &CO helps increase metro’s usefulness in the lives of Quebecers through acquisition, commitment and brand loyalty.
Recurring campaigns which, due to their effectiveness, are optimised year after year.
A reactive and proactive team able to respond to and anticipate needs.
6 campaigns, over 30 plans and over 645 pieces each year.