Providing business guidance to Metro’s local marketing division, the agency collaborates in developing all targeted programs and special event plans. Highlighting the arrival of winter, METRO&CO created an event tour of Laurentian ski resorts to promote the offers of their local retailers.
Promotional imagery using Metro’s colours was produced. The joy of skiing and snowboarding was featured to appeal to those who love winter. During the event tour, samples and discount coupons were distributed by ground teams at the ski resorts.
The event was also linked to a free ski ticket promotion entitled “Metro vous offre un billet de ski gratuit!”. 520 ski tickets, valid at one of the five area resorts, were given to Metro customers at the registers in store. The promotion was advertised in area weeklies, geotargeted banners, flyers and POS store windows.