FINDING
INSIGHT&CO
As the spark plug for all projects, our team of multidisciplinary strategists work closely with account management and our clients to develop business, communications and/or branding strategies designed to exceed client and consumer expectations. Curious by nature, they stay ahead of the trends, whether branding, digital or consumer behaviour. Their priority? Quickly identifying the stakes, seizing the opportunities with both hands, and cultivating the most relevant consumer insights so they can develop meaningful campaigns.
BUSINESS
STRATEGY
Our entrepreneurial spirit allows us to initiate each project with a start-up approach, no matter who the client is.
- Overall strategic planning
- Brand positioning
- Strategic intelligence
- Brain-picking
- Optimization of internal efficiency
- Reorganization of team tasks
Account management
Closely related to business strategy, Account Management represents the client within the agency. It acts in a supervisory capacity, guiding our teams in planning and carrying out each mandate. It ensures proper understanding of the general business sector and its partners’ specific context.
COMMUNICATIONS AND BRAND IMAGE STRATEGY
Positioning the brand on a unique axis that changes and pushes back against the rules of the game as a corruptible medium. Thinking of the message to be communicated, without imposing the means to do so. Defining brand personality, tone, expression, reality.
- Client segmentation
- Field research
- Market studies
- Running executive meetings
- Holding focus groups
- Brand architecture
- Standards guide
CONTENT
STRATEGY
Content is the key to all communications strategies. Finding the right editorial line based on creative pillars that can promote the brand.
- Strategic content development
- Conception of multiplatform contents
- Definition of editorial lines
Digital
STRATEGY
Properly identifying opportunities in this ever-evolving world.
- Website optimization
- SEO strategy development
- Adaptation to new technologies
Media
STRATEGY
Finding the optimal media mix to increase contact points and generate amplified impact. Identifying the target consumer’s path using available data to maximize synergy between all the messages.
- Media creativity
- Media planning, traditional and digital
- Media buying, traditional and digital
- Paid referencing (SEA)
- Performance measurement and analysis
- Media plan optimization