As the spark plug for all projects, our team of multidisciplinary strategists work closely with account management and our clients to develop business, communications and/or branding strategies designed to exceed client and consumer expectations. Curious by nature, they stay ahead of the trends, whether branding, digital or consumer behaviour. Their priority? Quickly identifying the stakes, seizing the opportunities with both hands, and cultivating the most relevant consumer insights so they can develop meaningful campaigns.
Our entrepreneurial spirit allows us to initiate each project with a start-up approach, no matter who the client is.
Closely related to business strategy, Account Management represents the client within the agency. It acts in a supervisory capacity, guiding our teams in planning and carrying out each mandate. It ensures proper understanding of the general business sector and its partners’ specific context.
Positioning the brand on a unique axis that changes and pushes back against the rules of the game as a corruptible medium. Thinking of the message to be communicated, without imposing the means to do so. Defining brand personality, tone, expression, reality.
Content is the key to all communications strategies. Finding the right editorial line based on creative pillars that can promote the brand.
Properly identifying opportunities in this ever-evolving world.
Finding the optimal media mix to increase contact points and generate amplified impact. Identifying the target consumer’s path using available data to maximize synergy between all the messages.